In Dec 2019 the Chocolate Tribe team was approached by director Dean Blumberg and his team at Massif to bring to life the average working joe . The catch was that, the average joes are robots working on Toyotas assembly line, making Toyota Corollas! In collaboration with the director and Draft FCB, Chocolate Tribe’s

Please click here to view the behind the scenes.

in-house concept art department designed all the robotic characters and factory space. A full environment with an assembly line, robots, cars and factory elements were build in 3D. A team of 8 animators and 3 compositors took almost 8 months to create a total of 3 brand ads, and 18 social media ads.

Agency: FCB Joburg
Art Director: Kursten Meyer
Copywriter: Verona Meyer
Executive Creative Director: Tian van den Heever
Chief Creative Officer: Brett Morris
Producer: Nakita Bolus
Account Leadership: Alan Schreiber, Sibusiso Zondo
Project Manager: Shiraz Mckenzie

Production Company: Massif
Director: Dean Blumberg
Producer: Chanelle Critchfield
Director of Photography: Peter Tischhauser

Editor & Company: Tessa Ford at Tessa Ford Post

Visual Effects: Chocolate Tribe
VFX Supervisor: Rob van den Bragt
Lead Technical Director: Tiaan Franken
VFX Producer: Corlia Ohlson de Fine
Lead Compositor: Jean du Plessis
3D Artists: Glenn Ewan, Samantha Visser, Orlando Camina, Jared Sheldon, Jesse Sumares, Roche Staats, Jandre van Heerden, Wesley Matthews, Movaine Govender
Concept Artist: Michael Howard
Colour Grading: Nic Apostoli
Legal and Business Affairs: Nosipho Maketo-van den Bragt