KFC - Agency: Ogilvy Johannesburg

KFC "Shark"

Australian surfer Mick Fanning’s close encounter with a shark during a surf event in July has been parodied in a commercial by fast food chain KFC in South Africa. Fanning survived a near death experience during the final round of the J-Bay Open on July 19 when a shark attacked him in the water on live television.

The harrowing moment has been recreated by KFC in an ad which sees a Fanning look-a-like also attacked by a shark from behind, with one notable difference. The surfer picks up the shark up and rides a wave holding the creature over his head triumphantly in a moment described as “next level awesome” by the commentators. The commercial was made to advertise a new burger being sold at KFC restaurants in South Africa.

Agency : Ogilvy Johannesburg
Production Company : 7 Films
Director : Lourens van Rensburg
Producer : Nina van Rensburg
VFX Post Production (3d) : Chocolate Tribe
Lead 3D : Rob van den Bragt
3D Artists: Tiaan Franken, Glenn Ewan
VFX Post Production : Sinister Studio (2d)
Lead Compositor : Novak Miller
Producer : Dries Uys
Editing house : Nova
Editor : Nic Goodwin
Producer : Fraser Rowe
Legal and Business Affairs Manager: Nosipho Maketo-van den Bragt