Maynards
Kaboom!
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Step inside the mouth of Maynards Kaboom!
Directed by Kim Hinrichs and Helen Raine from Mercy, and conceptualised by FCB Africa.
In this wacky world of Maynards Kaboom, Chocolate Tribe brings to life what happens when you treat your mouth to Maynards winegums. It turns out that millions of taste buds wake up, dance, and compete for every flavour.
Blending live-action with full 3D Animation, we designed and build a colourful, energetic universe where each taste buddy has its own personality. A clever animation system and custom crowd tools were developed to make every Maynards buddy move, react, and party, making this one sweet, high-energy adventure from start to finish!
Client: Maynards
Marketing Director: Kyle Carson
Marketing Manager: Mbali Sithole
Senior Brand Manager: Wasiema Nassir
Assistant Brand Manager: Caeleb Thompson
Agency: FCB Africa
Executive Creative Director: Jacquie Mullany
Senior Art Director: Danike de Jager
Senior Copy Writer: Devaksha Vallabjee
Account Manager: Kreegan Govender
Agency Producers: Carlyn Agulhas, Lauren Trevelyan , Stephan Campher
Production Company: Mercy
Directors: Kim Hinrichs, Helen Raine
Executive Producer: Karen Kloppers
Line Producer: Michael Klein
Post Production: Chocolate Tribe
Executive Producer: Nosipho Maketo – van den Bragt
Animation Supervisor / Head of Post-Production: Rob van den Bragt
CGI Supervisor Tiaan Franken
Senior VFX Producer: Tracy-lee Portnoi
Lead Compositor: Johan Wentzel
Compositors : Jean Du Plessis, Sven Hohmeier, Alistair Johnson
Colourist: Nic Apostoli (Comfort and Fame)
3D & VFX Team: Mpho Vukea, Kyle Nkosana Sibanda, Taija Hartwig, Taryn Jordan, Tegan Theron, Samantha Visser, Lloyd Bischoff, Glenn Ewan, Scott Lee Samuels
Matt Painting: Michael Howard
Legal & Business Affairs Manager: Nosipho Maketo – van den Bragt