SAB Brutal Fruit

Brutal Fruit-"You Belong"


A brilliant debut by Director Justice Mukheli from Romance Films teaming up with Joe Public to tantalise and enliven our senses with this enchanting new fragrance

by Brutal Fruit called You Belong. Chocolate Tribe came on set for supervision, grading and creating the floral Eden. Such a fresh, playful and funky advert.

Client: SAB Brutal Fruit
Agency: Joe Public United
Integrated Chief Creative Officer: Xolisa Dyeshana
Integrated Creative Director: Claudi Potter
Integrated Creative Group Head: Jeanine Vermaak
Senior Integrated Art Director: Byron Fraser
Integrated Group Account Director: Ramona Chetty
TV Producer: Wendy Botha
Production Company: Romance
Director: Justice Mukheli
Executive Producer: Helena Woodfine
Line Producer: Shannon McDougall
Director of Photography: Adam Bentel
Production Art Director: Will Boyes
Stylist| Costume Designer: Gabrielle De Gersigny
Creative research: Maghiel van Dorssen, Catherine Green
Production Coordinator: Amy Dobson
Editing Company:Deliverance
Editor: Ricky Boyd
VFX Company: Chocolate Tribe
VFX Supervisor: Rob van den Bragt
Lead Technical Director:Tiaan Franken
Producer: Corlia Ohlson de Fine
Compositor: Jean Du Plessis
3D Artists: Glen Ewan, Mpho Vukea, Sammmy Madimetse
Legal & Business Affairs: Nosipho Maketo-van den Bragt