ABInBEV - Castle "Free"

Castle Free - "Still A Beer"

Director Peter Pohorsky from Plank Film brings us the new Castle “Free” commercial where a whole stadium goes instantly quiet when Bobby Skinstad orders an alcohol free beer. The ad was a collaboration between Bladeworks and Chocolate Tribe to bring the ad in record time to the screen.

The stadium, filmed without any crowd for the majority of shots, was filled through the use of CGI crowds added in post. A short making-of follows the ad for a short sneak peek behind the scenes.

Client : ABInBEV
Product : Castle Free
Innovation Director Africa : Michael Ruethnick
Brand Director : Vaughan Croeser
Platform Innovation Marketing Manager : Thiloshnee Naidoo
Marketing Manager Communications & Positioning : Rushiel Perma
Agency : Ogilvy Johannesburg
Creative Director : Terry Mckenna
Art Director : Marion Bryan
Copy Writer : Irene Styger
Managing Partner : Gerg Pfuhl
Account Director : Naledi Mabindla
TV Producer : Tsakane Mogale
Production Company : Plank Film Productions
Director : Peter Pohorsky
Producer : Ben Kaufman
Grade : Pudding
VFX Companies Collaboration between : Bladeworks and Chocolate Tribe
On-Set VFX supervisor : Rob van den Bragt (Chocolate Tribe)
Compositing : Bladeworks
Lead Compositor : Jean du Plessis
Producer : Mandy Biart
CGI Crowds : Chocolate Tribe
CG Supervisor : Rob van den Bragt
Lead TD: Tiaan Franken
Legal and Business Affairs Manager: Nosipho Maketo-van den Bragt