Allan Gray / King James II

Allan Gray "Father's Share"

The TVC, titled Father’s Share, is set in 1950s South Africa. It tells the story of a family guided by a ‘disciplined, and seemingly punitive’ father over a period of five decades. The TVC shows a father asking his children for a portion of their earnings throughout their lives. Told from the son’s perspective, viewers see the father taking his share; from the time the child is making pocket money from household chores, to when he reaches adulthood. However, unbeknownst to the son, his father keeps a record of every single transaction in the form of a ledger.

The ledger remains a secret until the time of the father’s passing. When the son returns home, the purpose of the ledger is revealed and the money is returned. Chocolate Tribe got involved early in the development process and worked closely with director, Peter Pohorsky and producer Ben Kaufman, to research and propose ways to bring to life the early days of the 1950s, 60s, 70s and 80s in South Africa. We worked with production designer Riccardo Pugliese and where needed created various 2D and 3D matte paintings to enhance and extend the sets.

Prosthetics: Jaco Snyman and Mathew Howard-Tripp
Hair: Ayten Morgenstern and Barry Du Bruin
Make Up: Debra Nicol
Editor: Ricky Boyd (Deliverance Post)
Colourist: Craig Simonetti (Pudding)
VFX & Post Production: Chocolate Tribe
Creative Director / Producer: Rob van den Bragt
Lead Technical Director: Tiaan Franken
3D Artist: Jay Sheldon
Compositor: Johan Scheepers
Production Assistant: Bianca Thusi
Music Company: Howard Audio
Composer: Adam Howard
Sound: Sterling Sound
Sound Designer: Lorens Persson

Client: Allan Gray
Head Of Advertising: Zwelethu Nkosi
Agency: King James II
Creative Founding Partner: Rob McLennan
Founding Partner: Graeme Jenner
Creative Director: Michael Wilson
Strategy Partner: Lesego Kotane
Account Director: Muriel Gouws
Business Unit Director: Sheri Goldberg
Agency TV Producer: Wendy Botha
Production Company: Plank Films
Director: Peter Pohorsky
Composer: Adam Howard

Producer: Ben Kaufman
DoP: John Christian Rosenlund
1st Assistant Director: Nick Lorentz
VFX Supervisor: Rob van den Bragt
Production Designer: Riccardo Pugliese
Art Director: Lisa Mackay
Wardrobe Stylist: Izolina De Vasconcelos
Production Manager: Seamus Bax
Production Coordinator: Liezl Willemse
Key Grip: Thomas Wahl
Gaffer: Bruce Thomas
Sound: Tony Honeybun
Legal and Business Affairs Manager: Nosipho Maketo-van den Bragt