The new Volkswagen Polo television commercial (TVC) is being launched by Ogilvy Cape Town, the brand’s long-standing local agency. According to Ogilvy, the TVC comes with a friendly warning: Beware the confidence.
Ogilvy Cape Town launches a new TVC for Volkswagen. Directed by Greg Gray from Romance Films, the TVC, titled Red Flashy Thingy, shows viewers the journey of a young professional who buys the new Volkswagen Polo. The TVC shows him becoming overconfident as a result of the new features available in the vehicle. Parking in a reserved space sends him on a journey filled with ‘wailing’ CEOs, scientists, space programmes, and one ‘red flashy thingy’.
Our artists at Chocolate Tribe collaborated with Bladeworks on this hilarious ad to deliver 3d set extension and replacements. Rudimentary sets were filmed in studio purely as placeholders in order to be replaced in post by the 3d team at Chocolate Tribe and 2d team at Bladeworks. In other VFX shots, buildings were inserted or enhanced to create the look director Greg Gray was after. It was a great pleasure working with the the whole film crew and we are excited to share this project with you.