Chicken Licken
"Rock My Soul"
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The project combined practical in-camera sets, SFX, VFX, 3D and hybrid AI work.
AI was used selectively to render complex sequences within the production timeline, including the water shots, which would have required heavy 3D simulations and rendering, or a large and costly practical miniature. AI was also used to augment backgrounds and create seamless transitions between practical footage and generated imagery. Where needed, some shots were regenerated using AI to shift the camera angle, whilst maintaining the performance.
The production remained heavily rooted in practical craftsmanship though, with physical sets, props and in-camera elements. Subtle atmospheric effects and set extensions were added to enhance the environments.
The engine sequence was shot using a real v8 engine combined with a 3D front section and pipes, heavy clean ups in compositing, some smoke simulations and a seamless integration to the original footage.
Combining traditional techniques with cutting-edge AI technology, the final Chicken Licken commercial campaign represents a seamless hybrid workflow of live-action production and advanced post-production processes.
Client: Chicken Licken
Agency: Joe Public
Executive Creative Director: Martin Schlumpf
Creative Director: Michelle Mckenna & Wynand Botha
Business Unit Director: Kelly Bardon
Account Director: Masibonge Ntuli
Chief Creative Officer: Xolisa Dyeshana
Senior TV Producer: Yash Raidu
BI and Production Intern: Ayanda Sokhulu
Digital Team: Yasmien Peck & Vivienne Jansen Van Vuuren
Production House: Star Films Co
Executive Producers: Adam Thal & Saskia Rosenberg – Haak
Producer: Grant Risseeuw
Production Manager: Juliet Sutton
Production Co-ordinator: Lara Engelbrecht
Post Production: Chocolate Tribe
Executive Producer: Nosipho Maketo – van den Bragt
VFX Supervisor / Head of Production: Rob van den Bragt
CGI Supervisor: Tiaan Franken
Senior VFX Producer: Tracy-lee Portnoi
Compositors: Jean Du Plessis, Johan Wentzel, Alistair Johnson, Sven Hohmeier
3D Artists: Scott Lee Samuels, Tegan Theron
Accountant: Azania Maseko
Legal & Business Affairs Manager: Nosipho Maketo – van den Bragt