Lexus Hybrid "Out of this World"
M&C Saatchi Abel
Lexus "Out of this World"
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The Lexus team at M&C Saatchi Abel approached Chocolate Tribe for an amazing surreal ad briefing which turns conventions on their head. Lexus “Out Of This World” takes the viewer on a journey through a fantastical world build out of Dali’esque type landscapes and structures.
The Chocolate Tribe both directed and created the ad together with a team of about 15 CGI artists. It’s a story of old vs new, pushing the idea of what the future can hold with a car that is powered by a hybrid engine. Shining a spotlight on the tension that exists between these opposites, positioning Lexus Hybrid as a car that brings together the power of two worlds to create something even better.
From the very beginning Chocolate Tribe built a solid foundation for the look and feel by creating countless concept artworks to represent the different worlds in the ad, which in turn represented the different aspects of the Lexus Hybrid.
The world created is so diverse, it would not have been possible any other way, but through the use of CGI.
A long list of mind boggling and challenging aspects from a mechanical dinosaur constructed of old car and machinery parts, a fantasy jackal in a lush green dense forest, a giant out of water fish, electrical plugs, power chargers, massive light bulbs floating over landscapes and floating cities brought together all the aspects of the car and set the ad apart from the mainstream ads in such a way, that you could not miss it. It was “Out of this World”.
The ad is fully created on the computer using tools such as Maya, Redshift, Nuke and Substance Painter. Every asset was modelled, textured, rigged, animated and rendered in 3D. The commercial maintains a surreal look and feel, which further heightened the experience.
Please click here to view the behind the scenes.
Agency: M&C Saatchi Abel, Johannesburg, South Africa
Art Director: Vanessa Von Broembsen
Copywriter: Stephanie Larsen
Executive Creative Director: Adam Weber
Chief Creative Officer: Neo Mashigo
Strategist: Lara Chatzkelowitz
Producer: Bronwyn Henry
Account Director: Anita Nyembezi, Tumi Tshimbana
Business Unit Director: Bronwen McConnachie
Production Company: Chocolate Tribe
Directors: Rob van den Bragt, Tiaan Franken
Producer: Corlia Ohlson de Fine
Visual Effects: Chocolate Tribe
VFX Supervisor: Rob van den Bragt
Lead Technical Director: Tiaan Franken
VFX Producer: Corlia Ohlson de Fine
Lead Compositor: Jean du Plessis
3D Artists: Glenn Ewan, Samantha Visser, Orlando Camina, Jaron Clegg, Jared Sheldon
Concept Artist: Michael Howard, Caroline Vos
Colour Grading: Nic Apostoli
Business and Legal Affairs: Nosipho van den Bragt
Music Composer: Pressure Cooker Studios
Sound Engineer: Louis Enslin
Production Company: Chocolate Tribe
Directors: Rob van den Bragt, Tiaan Franken
CG Supervisor: Rob van den Bragt
Lead Technical Director: Tiaan Franken
Producer: Corlia Ohlson de Fine
Compositor: Jean Du Plessis
3D Artists: Glenn Ewan, Samantha Visser, Jared Sheldon
Concept Artist: Michael Howard, Caroline Vos
Colourist: Nic Apostoli
Sound Engineer: Louis Enslin
Music: Pressure Cooker Studios
Final Mix: Produce Sound
Savanna
Savanna
Savanna Jean: Birds
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In the fight against over garnished Gin drinks, Savanna decided to bring out their offer to combat the frou-frou of craft Gin. Savanna Jean.
The cute little Cape White Eye birds are drawn to our gin drinker’s garnish on his oversized glass, which he soon regrets ordering. Shot in a pre-Covid world, Greg Gray and Helena Woodfine from Romance films approached Chocolate Tribe to create all the CGI birds in post.
Please click here to view the behind the scenes.
Our VFX Supervisor, Rob van den Bragt was on-set to guide the shoot for all the VFX requirements and in just 6 weeks from shoot, we modelled, textured, rigged, animated and composited in the hungry, playful birds. Well done to everyone for bringing these cheeky little birds to life and delivering a very humorous and fun filled advert.
Agency: Grey / WPP Liquid
Chief Creative Officer: Fran Luckin
Executive Creative Director: Felix Kessel
Creative Director: Steph van Niekerk
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Khumalo
Head of Production: Linda Hauser
Business Director: Jacqui Howard-Tripp
Account Manager: Lubba Ngonzo
Client Representative: Maija-Liina Hansen-Chipps, Eugene Lenford, Irmie Marman
Production Company: Romance Films
Director: Greg Gray
Executive Producer: Helena Woodfine
DOP: Adam Bentel
Creative Research: MJ van Dorssen
Editor:Ricky Boyd
Sound Engineer:Steven Webster
Colourist:Craig Simonetti
Visual Effects / Post Production:Chocolate Tribe
VFX Supervisor/ On-Set Supervision:Rob van den Bragt
Lead Technical Director:Tiaan Franken
VFX Producer:Corlia Ohlson de Fine
Lead Compositor:Jean du Plessis
Compositor:Johan Wentzel, Jannes Hendrikz
3D Artists:Sam Visser, Jesse Sumares, Orlando Camina, Roche Staats, Jandre van Heerden, Wesley Matthews
Legal and Business Affairs Manager: Nosipho Maketo van den Bragt
Toyota
Toyota
HAS IT ALL
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In Dec 2019 the Chocolate Tribe team was approached by director Dean Blumberg and his team at Massif to bring to life the average working joe . The catch was that, the average joes are robots working on Toyotas assembly line, making Toyota Corollas! In collaboration with the director and Draft FCB, Chocolate Tribe’s
Please click here to view the behind the scenes.
in-house concept art department designed all the robotic characters and factory space. A full environment with an assembly line, robots, cars and factory elements were build in 3D. A team of 8 animators and 3 compositors took almost 8 months to create a total of 3 brand ads, and 18 social media ads.
Agency: FCB Joburg
Art Director: Kursten Meyer
Copywriter: Verona Meyer
Executive Creative Director: Tian van den Heever
Chief Creative Officer: Brett Morris
Producer: Nakita Bolus
Account Leadership: Alan Schreiber, Sibusiso Zondo
Project Manager: Shiraz Mckenzie
Production Company: Massif
Director: Dean Blumberg
Producer: Chanelle Critchfield
Director of Photography: Peter Tischhauser
Editor & Company: Tessa Ford at Tessa Ford Post
Visual Effects: Chocolate Tribe
VFX Supervisor: Rob van den Bragt
Lead Technical Director: Tiaan Franken
VFX Producer: Corlia Ohlson de Fine
Lead Compositor: Jean du Plessis
3D Artists: Glenn Ewan, Samantha Visser, Orlando Camina, Jared Sheldon, Jesse Sumares, Roche Staats, Jandre van Heerden, Wesley Matthews, Movaine Govender
Concept Artist: Michael Howard
Colour Grading: Nic Apostoli
Legal and Business Affairs: Nosipho Maketo-van den Bragt
Queen Sono
QUEEN SONO
Netflix
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“Over time our roots will get deeper in Africa and South Africa, and we’re moving pretty quickly to that now, and plan to invest more in local content.” – Erik Barmack – Netflix’s VP international originals.
Queen Sono – Netflix’s first Original African series. A thrilling action and spy show mixed with the perfect amount of drama sprinkled in.
Chocolate Tribe was the main VFX vendor on the show delivering around 300 shots across 6 episodes.
Please click here to view the behind the scenes.
Our VFX team joined Diprente early on during the pre-production process, planning all the bigger (and smaller) VFX scenes the show had in store. At the end, we created CGI military planes, militia camps set extensions, terrorist explosions and car crashes, enhanced various shoot-outs and stunt scenes, and filled the FNB football stadium with a massive crowd, just to name a few of the VFX scenes.
This was a truly rewarding production and we would like to congratulate and thank every crew member who made this exciting show a reality.
Client: Netflix
Queen Sono – Season 1
Production Company: Diprente Films
Directors: Kagiso Lediga & Tebogo Malope
Executive Producers: Tamsin Andersson & Kagiso Lediga
Line Producer: Anna Walton
Writers: Kagiso Lediga, Karabo Lediga, Camilo Saloojee, Christopher Steenkamp, Muzi Dlamini
Cinematographer: Motheo Moeng
Editors: Melissa Parry, Gugu Sibandze & Khulekani Zondi
Production Designer: Esme Viviers
Art Direction: Sean Pretorius
Visual Effects: Chocolate Tribe
VFX Supervisor: Rob van den Bragt
Lead TD: Tiaan Franken
VFX Producer: Corlia Ohlson De Fine
Lead Compositor: Jean Du Plessis
Compositors: Johan Wentzel Jannes Hendrikz
3D Artists: Glenn Ewan, Sam Visser, Keegan van Randen, Jaron Clegg, Jarrod Sheldon
Concept Artist: Michael Howard
Business and Legal Affairs: Nosipho Maketo-van den Bragt
Music: Zeth Mashika
Noughts and Crosses
Noughts and Crosses
BBC
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The first season of the drama Noughts and Crosses was filmed in 6 episodes across 2 architecturally distinct continents. The central premise of the story is the re-imagination of current history in which Africans have colonized Europe. From a VFX perspective and through believable visuals, Chocolate Tribe in South Africa (as the main VFX supplier) and Factory Fifteen (the UK based supplier) had to construct a new world, new look, a new feel and tone in which the now dominant African symbols like the “the Spirit of the Cross” tower over the well-known London skyline and the various districts of daily suburbia.
Before the post production began, Factory Fifteen together with executive producer Kibwe Tavares, spent several months conceptualising the world and architectural styles and created a library of buildings which would be used later on in post to populate the city skyline. Chocolate Tribe’s VFX supervisor, Rob van den Bragt, spent a significant amount of the time on-set to ensure all the scenes reflected the visual narrative of the story.
An interesting challenge was that filming took place mainly in South Africa, Cape Town which is markedly different from London in ambience and architecture, but also has the iconic Table Mountain, however does not have the recognisable river Thames. As a result, we created numerous set extensions and enhancements to recreate multiple “Londonesque” landscapes.
The series had around 400 VFX shots. A majority of these shots involved set extensions using 3d city structures and digital matte paintings,
Please click here to view the behind the scenes.
as well as blue/green screen scenes where various rooftop and city views were recreated.
The Chocolate Tribe team enhanced the bomb explosion scene, through adding debris, smoke, fire, building damage and cleaning up the scene. Additional VFX work included 2D crowd duplication, full 3D crowds, screen and sky replacements, and giving intensity to the various action scenes by adding smoke, water, fireworks, blood splatters and weather elements.
The team enjoyed working particularly on the London vista shots, such as the river Thames aerials, where current day London was morphed into the re-imagined Noughts and Crosses world. A world where the tension between the different classes is palpable and resonates strongly in a technical, aesthetic and expressive way.
The core intention of our VFX work was to enhance through distinct visuals the vision of the alternative world in which Noughts are subservient and Crosses are dominant, so through subtle and also obvious city and building enhancements, a new place and state of being is created without question. Colours, facades, spaces and structures played a massive role in achieving the concept.
We worked closely with the directors, producers and production design team to ensure that all aspects of this new narrative world from the minute detail to the glaring, were incorporated naturally and seamlessly.
Production companies: Mammoth Screen, Participant, Roc Nation
Directors: Julian Holmes (3 episodes, 2020), Koby Adom (3 episodes, 2020)
Writers: Malorie Blackman (6 episodes, 2020), Lydia Adetunji (3 episodes, 2020), Nathaniel Price (2 episodes, 2020), Toby Whithouse (2 episodes, 2020), Rachel De-Lahay (1 episode, 2020)
Producer: Johann Knobel
Executive producer: Damien Timmer , Kibwe Tavares, Preethi Mavahalli , Toby Whithouse , Jay-Z, Patrick Reardon , Ben Irving , Miura Kite
Production Executives: Howard Ella, Rudi Van As
Co-producer: Rienkje Attoh
Line producers: Sarah Lewis, Amanda Wasey
DOP: Jamie Ramsay, Giulio Biccari
Production Designer: Shane Bunce
On-Set VFX Supervisor / Visual Effects Supervisor: Rob van den Bragt
Lead Visual Effects House: Chocolate Tribe
Producer: Corlia Ohlson De Fine
Lead Technical Director: Tiaan Franken
Lead Compositor: Jean Du Plessis
Compositing: Johan Wentzel, Jannes Hendriks
3D Artists: Derik van den Berg, Sam Visser, Jay Sheldon
Legal and Business Affairs Manager: Nosipho Maketo-van den Bragt
Black Is King
Black Is King
Parkwood Entertainment
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Beyoncé’s critically acclaimed musical film and visual album “Black is King” tells the story of a young African prince (Folajomi Akinmurele) who is exiled from his kingdom after the death of his father. As he grows up into a man (Nyaniso Dzedze), the prince undergoes a journey of self-identity, using the guidance of his
ancestor (Beyoncé), childhood love (Nandi Madida) and his
own subconscious (Stephen Ojo) to reclaim his throne. Rob van den Bragt from Chocolate Tribe was on-set as the VFX Supervisor for the South African part of the shoot.
Directors: Beyoncé, Jenn Nkiru, Blitz the Ambassador, Jake Nava, Emmanuel Adjei
Producer: Beyoncé
Screenplay: Beyoncé
Production companies: Parkwood Entertainment, Walt Disney Pictures
Cognition
Cognition
BBC | Ravi Ajit Chopra
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Brit Sci-fi short Cognition, starring Andrew Scott and Jeremy Irvine and, produced and directed by Ravi Ajit Chopra, is a short dystopian sci-fi drama / thriller about a son confronting his past trauma to reconnect with his father. Journeying through the symbolic landscape of the subconscious mind, the story follows an unbreakable bond between father and son… A bond that transcends space and time…
Filmed on location at the iconic Battersea Power Station (London) with support from various BBC departments, including an orchestral score from the BBC’s 55 Piece Concert Orchestra, recorded at Air Studios in London.
Renowned production designers Universal Creations (Star Wars, Guardians of the Galaxy) built key sets and props. Emmy award winning supervising sound editor
Stuart McCowan and his team produced a searing atmospheric soundtrack at Twickenham Film Studios with a Dolby Atmos print at Abbey Road Studios.
Technicolor worked on the film from an early stage and provided grading and finish. Multiple VFX companies were assigned to individual scenes in the film.
Chocolate Tribe worked on the full opening scene of the desert on Planet Vega. All 40 shots were filmed in front of green screen, with the exception of 5 shots, which were full CGI. The Chocolate Tribe team designed and created all landscapes, storms and set extensions. Working closely with the director to set a look and feel for the world build, we moved onto the 3D, digital matte painting and compositing, using tools such as Nuke, After Effects, Maya and Redshift. In total the film comprised of 350 Visual Effects shots.
Please click here to view the behind the scenes.
Direction: Ravi Ajit Chopra
Produced: Ravi Ajit Chopra
Actors: Andrew Scott, Jeremy Irvine, Lucy Russell, Wolf Kahler, Milo Panni, Georgia Sandle
Executive Producers: Ravi Ajit Chopra, Micheal R. Demmerle, Micheal Wood, Zhe Zhang, Colin Goude, Zein Kurdi, John Lesand, Andrew Masanto, Patrick Spreng, David Sheldon-hicks, Adom Frempong, Ron Creevey, Rob van den Bragt
Story: Ravi Ajit Chopra
Written: Gavin Mcclenaghan, Ravi Ajit Chopra
Director of Photography:Simon Rowling
Costume Designer: Heidi Miller
Production Designer: Nicola Parke
Post Production: Chocolate Tribe
VFX Supervisor: Rob van den Bragt
Lead Technical Director: Tiaan Franken
Lead Compositor: Jannes Hendrikz
Compositor: Johan Wentzel, Jean du Plessis, Johan Scheepers
3D Artists: Sam Visser, Hugo Perdiz
Legal/Business Affairs Manager: Nosipho Maketo-van den Bragt
Online and Grading: Technicolor Digital
Colourist: Sam Chynoweth
Supervising Sound Editor:Stuart Mccowan
Music:Samuel Karl Bohn
Music Score:BBC Concert Orchestra
Recorded at:Air Studios
Showmax "Game Changers"
Showmax
Game Changers
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Showmax, a heavyweight in the streaming platform game on the African continent, added a groundbreaking service to their profile. Live streaming of major sporting events.
Multichoice and Egg Films approached Chocolate Tribe to take their inspiring script and bring Muhammad Ali back to life.
The director, Adrian de Sa Garces, cast a boxer of similar build and fighting style. After filming multiple beautiful close up moments of the boxer and various reference angles, we went into a motion capture session to digitize all the boxer’s movements required for the full 3D Ali performances. With the live action plates and motion capture done, an advanced postvis was assembled.
Whilst the above was happening, our 3D modeling, texturing and shading team started sculpting a highly detailed Muhammad Ali model, as well as shaping the various 3D spaces for the live action and computer generated Ali to perform in.
Detailed worlds were build in 3D emulating all the imperfections of real life. Once the model of Ali was ready, the rigging commenced in Maya. To ensure the body dynamics and deformations were as true to life as possible, Ali was rigged with a skeletal, muscle, fat and skin simulation system, simulating all the different layers needed to add that extra weight to his movements.
An array of sports heroes graced the CGI screens surrounding the icon, making the space as well as the content on the screen fit within the powerful narrative spoken by Muhammad Ali.
This massive project was so close to our hearts as the team was honoured to be bringing Ali’s legend back to life.
Thank you to everybody involved.
Please click here to view the behind the scenes.
Brand: SHOWMAX
Client: MultiChoice
Chief Executive Officer: Yolisa Phahle
Chief Marketing Officer: Natasha Matos-Hemingway
Senior Manager for Marketing & Studio: Lauren McInnes
Marketing Manager: Vuyo Mhlophe
Creative Lead: Philippa Heal
Senior Art Director: Georja Romano
Senior Copywriter: Jordan Tryon
Marketing Producer: Beth Maaroganye
Production House: Egg Films
Director: Adrian de sa Garces
Director of Photography: Paul Gilpin
Art Director: Adi Koen
Production Producer: Lisa Gardner
Executive Producer: Colin Howard
Lead Actor: Arnold Akani Phuzi
Wardrobe Designer: Sylvia Van Heerden
Editing Company: Strangelove
Editor: Xander Van Der Westhuizen
Visual Effects / Post Production: Chocolate Tribe
VFX Supervisor: Rob van den Bragt
Lead Technical Director: Tiaan Franken
VFX Producer: Corlia Ohlson de Fine
Lead Compositor: Jean du Plessis
Compositor: Johan Wentzel, Jannes Hendrikz
3D Artists: Sam Visser, Brett Sinclair, Jesse Sumares, Orlando Camina, Jay Sheldon, Roche Staats, Jandre van Heerden, Wesley Matthews
Motion Capture On-Set Supervision: Rob van den Bragt, Tiaan Franken
Live Shoot On-Set Supervision: Stuart Wilson
Colour Grading: Nic Apostoli
Legal and Business Affairs Manager: Nosipho Maketo-van den Bragt
Motion Capture Studio: Mocap South Africa
Studios for Live-Action Shoot: Cape Island Studios
Sound Design and Final Mix: Audio Militia
Music Rights and Licensing: Audio Militia
Kissing Booth 2
Kissing Booth 2
Netflix
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Netflix and Clearblack Films approached Chocolate Tribe to work on the much-anticipated sequel to Kissing Booth, the aptly named Kissing Booth 2.
A seamless pipeline was set up between out studio and editorial in the US to deliver the 45 shots in 4K resolution.
Client: Netflix
Production Company: Clearblack Films
Directors: Vince Marcello
Executive Producers: Adam Folk , Adam Friedlander, Joey King
Producers: Andrew Cole-Bulgin, Ed Glauser, Vince Marcello, Michele Weisler
Line Producer: Carl Beyer, Darren Cameron, Benjamin C. Dewey
Writers: Vince Marcello, Jay Arnold
Cinematographer: Anastas N. Michos
Editor: Paul Millspaugh
Production Designer: Moore Brian, Iñigo Navarro
Visual Effects: Chocolate Tribe
Visual Effects Supervisor: Rob van den Bragt
Lead TD: Tiaan Franken
VFX Producer: Corlia Ohlson De Fine
Lead Compositor: Jean Du Plessis
Compositors: Johan Wentzel, Jannes Hendrikz
Legal and Business Affairs Manager: Nosipho van den Bragt
Chicken Licken "They also crave it"
Chicken Licken
THEY ALSO CRAVE IT
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Chicken Licken – Hotwings – Zezorc
When you put together the creative team from Joe Public and Romance Films, under the direction of Terence Neale, we all get excited and magic happens.
Chocolate Tribe collaborated with the team in bringing Chicken Licken’s latest creation to life.
The project kicked of with our concept design team, bringing Zezorc, the friendly alien (and his “hangry” alter-ego) to life. It was vital for us to create an alien we could all connect with instantly.
Please click here to view the behind the scenes.
Once the design was locked, and the 3D character was modelled, textured and rigged, we spend a lot of time crafting every moment in animation.
The over 2 minutes long commercial takes you on the eventful journey of Zezorc and his earthling adoptive family. From camping in the dark woods to shopping for a new mailbox, Zezorc remains on a quest for something more. The story of our dear little friend makes you love our little wing craver, even though he has some issues controlling his hangry spurts.
It was 3 months of pure animation fun and we absolutely can’t wait to create more adventures with Zezorc. What a galactic joy this was!
Brand: Chicken Licken
Client: Chantal Sombonos van Tonder
Agency: Joe Public
Group Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Creative Director: Claudi Potter
Art Director: Gareth O’Callaghan
Copywriter: Cameron Fraser
Creative Business Director: Amber Mackeurtan
Account Manager: Asbo Ofori-Amanfo
Head of TV and Radio: Di Cole
Production Company: Romance Films
Director: Terence Neale
Exec Producer: Rozanne Rocha-Gray
Director of Photography: Adam Bentel
Production Art Director: William Boyes
Wardrobe Stylist: Gabrielle de Gersigny
Editing Company: Left Post Production
Editor: Julian Redpath
Visual Effects / Post Production: Chocolate Tribe
Animation & VFX Supervisor: Rob van den Bragt
Lead Technical Director: Tiaan Franken
VFX Producer: Corlia Ohlson de Fine
Lead Compositor: Jean du Plessis
Compositor: Johan Wentzel
3D Artists: Glenn Ewan, Jarrod Sheldon, Brett Sinclair, Sam Visser, Jesse Sumares, Movaine Govender, Roche Staats, Jandre van Heerden, Orlando Camina, Wesley Matthews
Concept Artist: Michael Howard
Legal and Business Affairs Manager: Nosipho Maketo-van den Bragt
Colourist: Craig Simonetti
Music Company / Composer: Pressure Cooker Studio / James Matthes
Audio + Final Mix: Sterling Sound / Lorens Persson










