Marketing Specialist

Job Overview:

We are seeking a dynamic and innovative Marketing Manager to lead the marketing efforts for our animation studio. As the Marketing Specialist, you will play a crucial role in the strategy and implementation of our studio’s marketing efforts. Key strategy enhancing brand recognition, and expanding our audience reach. This role requires a creative and strategic thinker who can combine their passion for branding and marketing.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to promote our studio’s projects and services.
  • Collaborate closely with creative teams to understand upcoming projects, ensuring marketing efforts align with the studio’s vision.
  • Create and oversee the implementation of multi-channel marketing campaigns, including digital, social media, email, and events.
  • Manage the studio’s digital presence, including website content, social media channels, and online communities.
  • Ability to write copy for various platforms.
  • Coordinate with internal teams to gather assets and information needed for marketing materials, trailers, and promotional content.
  • Analyse audience preferences and industry trends to identify opportunities for expanding our market share.
  • Monitor and report on the performance of marketing campaigns, adjusting strategies as needed to achieve optimal results.
  • Build and nurture relationships with media outlets, influencers, and partners to enhance our studio’s visibility and reputation.
  • Oversee the production of marketing materials such as trailers, posters, and behind-the-scenes content.
  • Plan and execute promotional events, screenings, and workshops to engage the animation community and target audiences.
  • Manage the marketing budget effectively, allocating resources for maximum impact.
  • Stay up-to-date with animation industry trends, technologies, and competitors to inform marketing strategies.
  • Lead a small marketing team, providing guidance, mentorship, and fostering a collaborative environment.




Job Type: Full Time
Job Location: Johannesburg
Job Level: Intermediate
Job Category: Marketing Specialist

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