Nedbank

Bank Your Time

Time is more valuable than money. Spend it wisely.

In the latest Nedbank ad, Greg Gray from Romance Films pulls extra hard on your heartstrings. The commercial creates a dreamlike memory effect, blurring the lines between reality and the protagonist’s fabricated experience. Memories are rarely perfect representations, so the team employed a combination of in-camera techniques and post-production effects to achieve this goal.

Various VFX techniques were utilised to capture the mood and deliver the project. Scenes were shot at two distinct frame rates (6 fps and 25 fps). The 25 fps footage underwent post-processing to mimic the choppier aesthetic of the 6 fps sections, creating a sense of fragmented memory. A special flare look was created and applied to these. Specific shots required the addition of missing elements, such as buildings and a night time cityscape.

A wide concert shot necessitated crowd duplication techniques to enhance the feeling of a large audience. In some scenes, lights were digitally added to compensate for limitations caused by load shedding during filming. Certain edits required the removal of the protagonist from existing footage. In other instances, the VFX team replaced the protagonist in alternative takes where they weren’t initially present. This subtle yet vital VFX work transformed director, Greg Gray, and DOP, Adam Bentel’s stunning cinematography into a visually mesmerizing representation of memory.

The edit shared here is well worth watching. More than anything, for the message which will linger with you forever.

Client: Nedbank
Group Executive: Marketing and Corporate Affairs: Khensani Nobanda
Executive Head Marketing Strategy: Tebogo Motsepe
Head Brand Strategy: Cleopatra Taoana
Head Consumer Marketing: Rachel Motloung
Brand Senior Marketing Manager: Mongezi Sokanyile
MOPS Squad Marketing Lead: Angelique Reid

Agency: Joe Public
Group Chief Creative Officer: Pepe Marais
Integrated Executive Creative Director: Martin Schlumpf
Executive Business Growth Director: Candice Shortt
Integrated Business Unit Director: Phindile Ndzakeli
Integrated Account Director: Karabo Mojuwadi
Integrated Creative Director: Moemise Kekana
Integrated Group Head: Kagiso Molete
Senior TV Producer: Di Cole
Integrated Art Director: Zainab Mitha
Integrated Copywriter: Jasmin Vandersteen

Production Company: Romance Films
Director: Greg Gray
DOP: Adam Bentel
Executive Producer: Helena Woodfine
Line Producer: Shannon McDougall
Creative Director: Maghiel van Dorssen
Production Manager: Kelly Ryan
Production Coordinator: Shannon McDougall
Line Producer: Anjé van Zyl
Production Coordinator: Jamie den Dunnen
Cast Coordinator: Dylanne Powell
Production Assistant: Oratile Thole

Editor: Ricky Boyd
Editing Producer: Paula Raphael

Visual Effects / Post Production: Chocolate Tribe
VFX Supervisor: Rob van den Bragt
CGI Supervisor: Tiaan Franken
Visual Effects/ Lead Compositor: Jean du Plessis
CEO & Legal: Nosipho Maketo – van den Bragt
Senior VFX Producer: Tracy-lee Portnoi
Colourist: Nic Apostoli

Music Composer: Marc Algranti
Final mix: Sterling Sound
Sound Engineer: Lorens Persson
Producer: Nicolette Moolgie